Design (1969)
Design (1969) - Documentary Movies 27 minutes. Saul Bass Pitches the new Bell System Logo. This film was made by Bass' company as a presentation to AT&T executives. It would have extended to be shown to the public, but a number of his ideas in the film were not ultimately adopted, like his phone booth designs, and men's and women's uniforms. But a great many of the design were adopted—including, most memorably, the telephone vans and hardhat designs of the 1970s. Bass designed down to the details, showcasing in this film a myriad of ideas, like Yellow Pages book designs, cufflinks for executives, and flags. (AT&T Archives) design, short film
Released: Jan 01, 1969
Runtime: 27 minutes
Genre: Documentary
Stars:
Crew: Oleg Cassini (Costume Design), Saul Bass (Creative Consultant), Saul Bass (Director), Saul Bass (Producer)